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Click here to download a 2012 California Banker Media Planner
2012 Black & White Advertising Rates and Sizes
Ad Sizes | Rates/Frequency | ||
| 1x | 3x | 6x |
Full Page | $1,945 | $1,755 | $1,560 |
2/3 Page | $1,560 | $1,405 | $1,245 |
1/2 Page | $1,265 | $1,145 | $1,015 |
1/3 Page | $975 | $880 | $780 |
1/4 Page | $775 | $705 | $620 |
1/6 Page | $585 | $525 | $470 |
Color Rates
Black plus one color - $300 Four-color process - $800
Mechanical Specifications
Bleed Size Trim Size
Spread 17 x 11 1/8" Spread 16 3/4" x 10 7/8"
Full Page 8 3/8" x 11 1/8" Full Page 8 1/8" x 10 7/8"
Assistance with advertising production available upon request. Design services available at $70 per hour.
PREFERRED MATERIALS
Acceptable desktop file formats: Windows platform is preferred although Macintosh platform is acceptable. QuarkXPress; Adobe Illustrator — saved as “.eps” not “.ai”; Adobe PhotoShop — TIFF or EPS file with resolution of 300 dpi; PDF files distilled to meet four-color printing requirements.
Resolution:
- 300 dpi for halftones and color separations.
- 1200 dpi for line art.
A proof is required with all materials.
AGENCY COMMISSION
Recognized advertising Agencies receive 15% of gross rates.
All associate members of the California Bankers Association in good standing receive a 10% discount.
Frequency discounts cover number of insertions within 12 months of contract date.
CONTACT US
Ad Sales
Scott Englert
National Sales Director
BankNews Media
5125 Roe Blvd., Suite 200
Shawnee Mission, KS 66205-2368
Phone: 913-261-7057
Fax: 913-261-7010
Ad Materials
Meghan Patke
Advertising Sales Coordinator
BankNews Media
5125 Roe Blvd., Suite 200
Shawnee Mission, KS 66205-2368
913-261-7067
Fax: 913-261-7010