Click here to download a 2010 Florida Banking Media Planner

2010 Black & White Advertising Rates and Sizes

Ad Sizes	Rates/Frequency
	1X	3x	6x	12x
Full Page	$1,420	$1,350	$1,275	$1,135
2/3 Page	$1,135	$1,075	$1,020	$910
1/2 Page	$925	$880	$830	$735
1/3 Page	$710	$675	$640	$570
1/4 Page	$565	$540	$510	$450
1/6 Page	$425	$405	$385	$340

Color Rates

Black plus one color - $250               Four-color process - $700

Mechanical Specifications

Bleed Size                                            Trim Size

Spread 17 x 11 1/8"                               Spread 16 3/4" x 10 7/8"
Full Page 8 3/8" x 11 1/8"                        Full Page 8 1/8" x 10 7/8"

Assistance with advertising production available upon request. Design services available at $70 per hour.

PREFERRED MATERIALS

Acceptable desktop file formats: Windows platform is preferred although Macintosh platform is acceptable. QuarkXPress; Adobe Illustrator — saved as “.eps” not “.ai”; Adobe PhotoShop — TIFF or EPS file with resolution of 300 dpi; PDF files distilled to meet four-color printing requirements.

Resolution:

• 300 dpi for halftones and color separations.
• 1200 dpi for line art.

A proof is required with all materials.

AGENCY COMMISSION

Recognized advertising Agencies receive 15% of gross rates.

Association member of the Florida Banking Association
receives a 7% discount.

Discounts are off the gross advertising costs.

CONTACT US

Ad Sales

Robb Bertels
National Sales Director
BankNews Publications
5115 Roe Blvd., Suite 200
Shawnee Mission, KS 66205-2368
Phone: 800-336-1120 / 913-261-7000
Fax: 913-261-7010

Scott Englert
Advertising Account Executive
BankNews Publications
5115 Roe Blvd., Suite 200
Shawnee Mission, KS 66205-2368
Phone: 800-336-1120 / 913-261-7000
Fax: 913-261-7010

Ad Materials

Tara Bowman
Advertising Material Coordinator
5115 Roe Blvd., Suite 200
Shawnee Mission, KS 66205-2368
913-261-7000
Fax: 913-261-7010

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