Download the 2010 Western Banking Media Planner

2010 Black & White Advertising Rates and Sizes

Ad Sizes	Rates/Frequency
	1x	3x	6x
Full Page	$1,825	$1,675	$1,460
2/3 Page	$1,460	$1,340	$1,165
1/2 Page	$1,190	$1,095	$950
1/3 Page	$910	$840	$730
1/4 Page	$825	$760	$660
1/6 Page	$640	$590	$510

Color Rates

Black plus one color - $250               Four-color process - $800

Mechanical Specifications

Bleed Size                                            Trim Size

Spread 16 3/4 x 11 1/8"                          Spread 16 1/4" x 10 7/8"
Full Page 8 3/8" x 11 1/8"                        Full Page 8 1/8" x 10 7/8"

Assistance with advertising production available upon request. Design services available at $70 per hour.

PREFERRED MATERIALS

Acceptable desktop file formats: Windows platform is preferred although Macintosh platform is acceptable. QuarkXPress; Adobe Illustrator — saved as “.eps” not “.ai”; Adobe PhotoShop — TIFF or EPS file with resolution of 300 dpi; PDF files distilled to meet four-color printing requirements.

Resolution:

• 300 dpi for halftones and color separations.
• 1200 dpi for line art.                                                             

A proof is required with all materials.

AGENCY COMMISSION

Recognized advertising Agencies receive 15% of gross rates.

All Western Independent Bankers associate members in good standing receive a 10% discount.

Frequency discounts cover number of insertions within 12 months of contract date.

CONTACT US

Ad Sales

Robb Bertels
National Sales Director
BankNews Publications
5151 Roe Blvd.
Suite 200
Shawnee Mission, KS 66201-9156
Phone: 800-336-1120 / 913-261-7000
Fax: 913-261-7010

Scott Englert
Advertising Account Executive
BankNews Publications
5151 Roe Blvd.
Suite 200
Shawnee Mission, KS 66201-9156
Phone: 800-336-1120 / 913-261-7000
Fax: 913-261-7010

Advertising Materials

Tara Bowman
Advertising Material Coordinator
5151 Roe Blvd., Suite 200
Shawnee Mission, KS 66201-9156
913-261-7000
Fax: 913-261-7010

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