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ICBA National Convention
March 1-5
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March 22 & 23
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April 8-10
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Mobile Banking Adoption

New Mobile Banking Intensity Index Monitors Apps and Adoption
American Banker
American Banker has launched the Mobile Banking Intensity Index, a monthly gauge of mobile banking deployment and adoption in the U.S.


SWACHA Survey Finds Texans Slow to Adopt Mobile Banking
American Banker
SWACHA's survey found that only 7 percent of Texans are currently using a mobile banking feature on their cell phone.


ath Power Research Reveals Next Generation Capabilities Would Motivate Customers To Use Mobile Banking
ath Power Consulting
Revenue potential for banks increases as more customers are willing to pay for mobile services.


Credit Union Mobile Banking Adoption Rates Skyrocket
Credit Unions Online
Mobile banking adoption rates are exploding, soaring from 20 percent in 2011 to 33 percent  today, according to a 2013 survey by non-profit electronics payment organization, SWACHA.


Consumers and Mobile Financial Services
Federal Reserve
Twenty-one percent of mobile phone owners have used mobile banking in the past 12 months. Eleven percent of those not currently using mobile banking think that they will probably use it within the next 12 months.


The Mobile Banking Imperative
The Financial Brand
Concerns about the security of the technology were the primary reason given for not using mobile payments (42 percent) and the second most common reason given for not using mobile banking (48 percent). Three in five of those not using mobile banking simply felt their banking needs were already being addressed, and thus felt little motivation to add the channel.


Mobile Banking Adoption: Your Frontline Staff Holds the Key to Growth
Fiserv
Frontline staff – with guidance, assistance and motivation – have the ability to actively drive adoption and continue engagement with customers, ensuring higher mobile banking adoption rates, continued usage and satisfaction.


Breaking the Mobile Banking Glass Ceiling
Fiserv
By addressing five key drivers of consumer adoption, financial institutions can accelerate mobile banking adoption rates and reach the mainstream.


Understanding Consumer Adoption of Mobile Banking in 2013
Innovation Insights
Mobile Banking’s Most Surprising Catalyst? Children. Forty-one percent of Americans with a child use mobile banking, compared to only 25 percent of Americans without a child.


Javelin Identifies $1.5B in Mobile Banking Cost Savings by Leveraging Omnichannel Approach
Javelin Strategy & Research
For the typical FI, an in-person transaction costs $4.25 while a mobile transaction costs about $0.10, so the move to mobile is key to a lower cost delivery strategy.


Smaller Banks Facing Widening Gap in Mobile Banking
Javelin Strategy & Research
There is a widening gap between mobile banking adoption rates at smaller banks and credit unions compared to larger financial institutions. Only 21 percent of consumers at regional and community banks and 15 percent of consumers at credit unions use mobile banking versus 37 percent of consumers at giant banks.


Mobile Banking Plays Key Role in #1 Factor for Customer Loyalty According to Yodlee Interactive Survey
Yodlee
Seventy-one percent of mobile bankers are either satisfied or very satisfied with their bank’s mobile and web offerings. This has led the report’s sponsor, Yodlee Interactive, to conclude that mobile banking may, in fact, keep loyalty high among bank customers as physical branches decline.

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