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California Banker, the official publication of the California Bankers Association, covers 85 percent of the banks and savings institutions in the state of California, and 92 percent of the state's community banks.
California Banker is the most effective advertising vehicle targeting the massive California bank market and its decision-makers. California is among the nationís fastest-growing bank markets and the financial center of the Pacific Rim with more than 300 banks and saving institutions and 6,300 branches holding $840 billion in assets and $725 billion in deposits.
Published six times a year, California Banker has a circulation of 3,500. Each issue provides insight into how the latest legislative and regulatory events will impact the industry. It also provides a forum for exchanging ideas on innovations in technology and banking services; identifies industry trends in California; and reports on educational training opportunities for California bankers.