Bankers explain how they make SBA lending work for them.



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Courtesy of

Clarity FI Total Clarity

Total Clarity is an analytics software model and consulting service that combines the power of data visualization, management information systems, decision support and profitability analytics. Total Clarity accomplishes this by holistically incorporating disparate data sources (financial, core processing, operational, customer, marketing, sales and human resources data) along with observational insights that come from in-depth understanding of process, operations, industry and market patterns. It is a combination of quantitative data analytics and qualitative analysis that provides rich business insights to bank executives, that lead to strategic opportunities which pinpoint actions that produce net income. Total Clarity is unique and innovative both the breadth of information collected and analyzed and its approach to partnering with financial institutions to deliver value.

Most software providers deliver a system and then typically leave the bank without sufficient skills and resources to ensure actual value is gained from the insights. That’s why no system vendor, that we are aware of, will guarantee value from their system. Clarity FI will guarantee a 200% return on investments
made by its banking partners.

Total Clarity delivers basic dashboard reporting of key performance metrics and high end predictive analytics. We then provide the key experts such as PhD.s, statisticians, report generators, business analysts and business intelligence technicians to deliver insights not available through technology alone. Our process is efficient and provides the required information on an affordable monthly subscription basis. Banks only use the hours of the experts they need. In effect the bank efficiently outsources its analytics function.

An example of the power of Total Clarity is a community bank with a rich hundred-year history faced stagnate growth, an aging client population, several years of flat to declining income and a fairly new CEO who wanted to improve financial performance while making a difference in the communities the bank served.

The Total Clarity system revealed opportunities that were estimated to be worth more than $2 million annually to the bank, representing a nearly 50% increase in performance from the previous year. The bank implemented a number of recommendations and in just 18 months it is reporting all-time record profits. Through this innovative blend of consultative and analytic exploration, the team found crucial areas in which the bank could improve, including pricing, customer loyalty and retention, product cross-sell, online opportunities and processing efficiencies.

Clarity FI
www.clarityfi.com

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