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Digital Insight FinanceWorks
Consumers now visit an average of 13 websites trying to piece together their entire financial picture, including checking, savings, credit cards, student loans and bills. According to Digital Insight’s 2008 Online Financial Management Survey, 61 percent of Americans said the most important financial management feature is the ability to manage and pay all of their bills in one place. Forrester Research says the place 80 percent of consumers want to manage their finances is through their financial institution.
FinanceWorks helps transform online banking into a consumer’s primary hub of financial activity. With FinanceWorks, consumers:
- Gain greater visibility and control over their spending with access to account information from more than 7,000 financial institutions and credit card sites.
- Users get a simplified view of their cash flow, including future transactions and categorized personal and business expenses, helping them make better financial decisions and stay on budget so they can save more.
- Manage all their bills in one place, regardless of how they pay them.
- Receive a variety of alerts about their financial status via e-mail.
With FinanceWorks, financial institutions can:
- Drive retention and loyalty. 72 percent of FinanceWorks users state that they will log into online banking more often, and 78 percent will recommend their financial institution based on their FinanceWorks experience.
- Consolidate user transactions to become the primary financial institution.
- Increase the frequency and length of visits to their Web sites. 72 percent of FinanceWorks users state that they will log into online banking more often.
- Increase deposit growth and online channel profitability.
— FinanceWorks is attracting a younger, higher income segment that has almost twice as many accounts compared to the average customer.
— FinanceWorks users have nearly 30 percent higher loan balances than the average customer.
— FinanceWorks users are as much as four times more profitable than the average customer.
Intuit brings 25 years of customer-driven innovation, where ease of use has been the mantra. Through in-depth research such as “follow-me-homes”, Digital Insight, an Intuit company is able to identify key pain points that people feel when they manage their finances or bank online. By developing solutions that solve these important customer problems, Digital Insight is able to make it easier than ever for people to manage their finances online.
Digital Insight
www.digitalinsight.com