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Dynamic Card Solutions’ CardWizard Perso-to-Go
In anticipation of rising demand for contactless form factors other than credit and debit cards, Dynamic Card Solutions’ new contactless personalization platform—the CardWizard “Perso-to-Go”—allows financial institutions to instantly and conveniently personalize mobile devices, fobs and contactless stickers at the branch level for near-field communications payments.
Utilizing the DCS “Perso-to-Go” platform, branch personnel can securely personalize any contactless form factor -- whether it is an embedded NFC chip on a mobile device or provided as a contactless sticker from a leading manufacturer, such as First Data’s GO-Tag solution or Oberthur Technologies’ FlyBuy sticker, that can be securely adhered to a mobile phone, MP3 Player, PDA or key ring. These contactless stickers let consumers wave or tap their phones to make contactless transactions.
With Perso-to-Go, branch personnel place the fob, sticker, or phone on a Perso Pad, a device about the size of an iPhone and less than an inch thick. The pad, which is linked to the bank employee’s PC via a USB cable, wirelessly transmits card-account data to the chip inside the fob, sticker, or phone. DCSs’ CardWizard Perso-to-Go software then manages the process, communicating with the bank’s card-management system and personalizing the consumer’s device.
No over-the-air personalization is required, and because “Perso-to-Go” also supports instant activation, the personalized device can be immediately used for contactless point-of-sale purchases.
DCS’ “Perso-to-Go” platform is the only instant personalization tool for contactless payments that offers banks and credit unions instant activation of the device in both the financial institution’s core application and the network switch. In addition, the technology meets worldwide security requirements for both EMV and MSD contactless specifications and complies fully with all Visa and MasterCard security recommendations.
Perso-to-Go Benefits:
Linking payment chips with mobile phones offers numerous advantages, including:
- Extends financial institutions’ reach
–Transforms cell/mobile phones into forms of payment - Increases market presence
–New, flexible and ubiquitous way to pay - Creates new revenue sources
–More transactions, revenue, profit - Cross-sell: Telcos and banks can work together
–Co-branding, shared messaging - Improves customer service & convenience levels
–Improves customer loyalty
–Competitive/marketing advantage
Perso-to-Go Features:
- First solution on the market that offers financial institutions the opportunity to give consumers a “mobile payment” contactless form factor instantly issued at the branch-level.
- Instant issuance allows banks to get stickers into consumers hands more quickly, which means more interchange income for the bank as customers begin making transactions sooner.
- It is extremely secure, as all user permissions and securities are controlled.
- Very cost-effective for financial institutions. Without having to go through the trusted service manager, the Perso-to-Go solution simplifies and expedites program roll out for financial institutions. And, no branch printers or embossers means minimal investment in hardware and software.
Dynamic Card Solutions
www.instantissuance.com