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FIRST ROI INMO
Introduced by FIRST ROI, INMO is the most advanced OAO system designed exclusively for community banks. Until now, community financial institutions were served online account opening systems that were designed for the mega banks and simplified for the community banks. These traditional OAO solutions included identity verification, applicant screening, automated decisioning and ACH funding. However, these OAO products do not help institutions improve the conversion of those applications into actual accounts. Marketing-enriched INMO combines secure technology and lead management capabilities.
INMO was designed with the belief that success with online account opening goes far beyond placing an 'Open Now' button and application on your website. Over the past few years working with more than 300 community financial institutions, we've learned effective online account opening is driven by tracking lead follow-up, employing best practices to convert 'in-review' applications, as well as carefully measuring drop-out rates and offering incentives to complete applications. Traditional online account opening products failed in this regard.
INMO combines a proprietary, custom-built user interface and lead management capabilities with MeridianLink's robust infrastructure and expertise in the ID verification, authentication, and applicant-screening integration. INMO provides a robust, quick-to-launch online account opening system for retail DDA, CD, and/or savings account applications that increases applications, improves funding rates, drives efficient back-office workflow. It achieves these objectives by delivering:
- Seamless integration with lead and content management system and
lead-management console which enables banks to review and approve applications, produce funding files, update account disclosures, track sales agents' follow-up, plus view analytics and edit content all from one simple system that can be customized to the community bank's workflow. This increases back-office efficiencies and account funding rates. - Account Openings at the Community Bank's Domain so prospective
account holders don't have to enter their personal information into an unknown URL, which adds peace of mind and increases completed account applications. - Application Save Feature reducing abandon rates. According to an
August 2007 Forrester Research report, one-quarter of US applicants who abandoned their online application would have completed the process if they could have saved their application. - World-Class Analytics, the industry's most robust online marketing
analytics that empowers community banks to track the ROI of its marketing.
FIRST ROI
www.firstroi.com