May 2008
Feature Story
Internal Efficiency Improves Customer Service
By Ria Romano
The IT division at First State of Altus, Okla., was on a theoretical "25th floor" and everyone was taking the stairs.
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Editorial Comment
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Treasury's Blueprint
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Trend Lines
Law Office
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Loan Enforcement — Improving the Odds
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Investments
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They say 40 percent of all statistics are wrong. Given current conditions, this funny phrase expresses about the same level of certainty enjoyed in credit markets these days.
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Feature Articles
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The ROI of a Successful Brand
A strong brand can help influence customer behavior, improve your business success, create a competitive advantage and provide a clear direction for employees and customers. With the current marketing trends in community banking many banks are implementing name changes and rebranding. These efforts can be time-consuming and expensive, so how do you ensure a great return on the investment?
First,... >>more
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Internal Efficiency Improves Customer Service
Initially the IT division was on a theoretical ‘25th floor’ and everyone was taking the stairs,” says Garry Petzold, the chief IT officer at First State of Altus, Okla. “To better serve our customer base, while also meeting the needs of our bank’s technology infrastructure, I started researching solutions that would automate business processes and improve workflow to give my team the tools we need... >>more
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Optimize Your Budget with Better Service Contracts
Current economic conditions — beginning with the first interest rate cut last year by the Federal Reserve Board in September, coupled with a weakened real estate market, rising non-interest expenses, shrinking net interest margins and the increased likelihood of a recession — have culminated in the perfect storm for banks as they struggle to remain profitable and maintain high levels of service.
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In Search of the Big Catch
The contest for core deposits is getting more competitive every day. For community financial institutions, the battle for market share is even fiercer as they compete with the well-funded marketing efforts of the mega-banks and Internet banks. No longer are free accounts or toaster giveaways enough to lure a prospective new depositor. To keep pace, community banks need to find innovative new ways ... >>more
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Mixing Assets, Liabilities and Basketball
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The program in mid-March for client banks from Missouri and surrounding states was timed to... >>more
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