 |  |  |  |  |  |  |  |  |  |
Optria iStatements
Optria iStatements helps community banks drive increased interaction with their customers while enabling them to deliver branded, graphics-rich electronic statements, documents and other correspondence with value-added interactive capabilities. Optria iStatements delivers many benefits to community banks:
1) Strengthened Customer Service
As consumers rely more and more on the Internet for conducting transactions and accessing information, providing superior online communications helps community banks retain and attract customers.
2) Expanded Marketing Opportunities
With the growing trend towards personalization, the user-friendly, flexible system enables community banks to incorporate eye-catching promotional messages that are personalized and targeted to specific customers. Then, with a simple click of the mouse, customers are linked to a pre-filled application where they can sign up for other offerings.
3) Reduced Print, Labor and Postage Costs
By enhancing the value of community banks’ correspondence through iStatements, customers will be more motivated to opt out of printed communications, dramatically reducing printing, fulfillment and postage expenses. The system allows the addition of multiple customer messages into the electronic statement, minimizing the costs and hassles of printed direct mail and inserts.
4) Improved Staff Productivity and Efficiency
iStatements empowers customers to choose how they want to receive their information at the individual account and document level This provides another touch point to influence conversion to more cost-efficient online statements. Likewise, it makes community bank’s staff more productive by eliminating labor-intensive manual tasks associated with paper statement and correspondence production.
5) Increases Web Traffic to Drive New Opportunities
Community banks can drive more customers to their website, exposing them to additional product and service offerings such as bill payment services. With embedded links and other value-added interactive features, customers have access to a wealth of information not only about their accounts, but about the bank.
6) Low Total Cost of Ownership
Because the technology is built in an open, Windows-based environment, the system is extremely user friendly, and requires minimal staff training to launch new products and service offerings, create marketing campaigns, communicate bank’s news and more.
7) Supports Eco-Friendly Practices
Optria iStatements not only provides an alternative to printed documents, thus drastically reducing the amount of paper community banks generate, but it includes a variety of value-added features to encourage customers to opt out of paper-based communications.
Optria
www.optria.com