White Paper: Turn ATMs into Powerful Marketing Tools

Jan 13 - With increased state and federal regulation affecting bottom lines, interest rates at an all time low and consumers wary of paying additional fees, many banks and credit unions have had to cut back on advertising budgets. However, keeping awareness high is essential for financial institutions, especially with many banks and credit unions competing for the same cost-conscious consumers.

A new white paper, Turn Your ATM into a Powerful Marketing Tool, that details the benefits of cost-effective ATM branding as an alternative to expensive traditional advertising for financial institutions, is now available as a free download. Written by Josh Ettesvold, president and CEO of Express Teller Service Inc., a full-services provider of EFT financial service products, the white paper explains how financial institutions can use affordable ATM branding to increase awareness, attract new customers, promote products and services, and increase ATM fee income. It also details how the use of ATM topper signage with compliance information built-in can protect financial institutions from costly ATM fee disclosure lawsuits.

“We’re seeing more and more financial institutions turn to ATM branding as an alternative to traditional advertising,” said Ettesvold. Billboards, for example, cost thousands of dollars for a single month’s run and are seen by travelers for a second or two. ATM branding — a custom-designed ATM wrap, topper signage and onscreen marketing messages — on the other hand are significantly less expensive, are placed on an ATM in the community served by the financial institution and are designed to last five years.

“Not only is ATM branding an effective way for financial institutions to market their products and services, it’s also a great value,” said Ettesvold. “At less than $400 a terminal, the one-time fee for an ATM wrap equates to less than half a cent per user, for an ATM with an average of 1,000 transactions a month.”

To learn more about the benefits of ATM branding, visit www.ExpressTellerServices.com and download the paper.

About Express Teller Services
The discerning choice for businesses searching for a trusted, reliable and proven ATM partner Express Teller Services carries a full line of high quality ATM equipment options including Triton and NCR ATMs. Serving financial institutions and retailers in the Southwestern United States for more than a decade, Express Teller also offers customized ATM management solutions, transaction processing, technical support, maintenance, cash management and outsourcing programs. Visit www.ExpressTellerServices.com or call 1-800-665-9416 for more information.