May 15 - MoneyDesktop, a provider of online banking-based personal financial management (PFM) solutions to banks and credit unions, has launched Insight and Target. The data-driven analytics tools aggregate information from MoneyDesktop’s PFM platform to enable financial institutions to better understand account holders’ banking relationships and create focused marketing strategies to specific users.
Insight leverages aggregated PFM user data to enable financial institutions to gain a deeper view into their account holders’ spending habits. The data is displayed with an intuitive user interface that eliminates the need for a statistician in order to understand the data and that allows financial institutions to gain a glimpse into the overall status of their institution with only a glance. The quality of the data and the easy-to-view format enables institutions to draw actionable conclusions from the most important elements of an account holder’s financial life. Insight’s customizable dashboards also help financial institutions drive adoption of their most valuable account types by allowing them to design, manage and measure marketing campaigns all from a single application.
Target, which builds on Insight, turns data visualization into action and enables financial institutions to send hyper-relevant marketing content and product offerings to their account holders in real time. The powerful marketing program allows the financial institution to select the exact group of account holders it wants to market to and then helps launch the campaign with all the necessary tools. Target allows financial institutions to feature their products and offers alongside account holder’s existing products, even those that relate to accounts held outside of their institution. By targeting campaigns to account holders based on data delivered through Insight, financial institutions maximize marketing success while minimizing cost.
“For several years, people have been discussing big data but have failed to harness it in a meaningful way, especially when it comes to financial technology,” said Ryan Caldwell, CEO and founder of MoneyDesktop. “Insight and Target will fundamentally change the relationship between FIs and their account holders. FIs will finally be able to harness the power of big data to understand their end-users, increase wallet share, increase loan volume and become their end-users’ primary financial institution.”
About MoneyDesktop MoneyDesktop (MD) is redefining the way millions of people interact with their finances by developing software technologies that drive the financial engagement between account holders and financial institutions. Through its award-winning PFM, MD is the leading provider of online and mobile money management solutions and has become the fastest-growing provider of its kind. By integrating directly into online banking, core, and payment platforms, MD positions banks, credit unions and payment providers as financial hubs and offers tools that dramatically impact loan volume, user acquisition and wallet-share. MD currently partners with more than 400 financial institutions and 27 Online Banking/Core/Payment Network providers.