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SunTrust Names New CMO: Susan Johnson

 

August 5 – Atlanta-based SunTrust Banks Inc. has announced that Susan Somersille Johnson will join the company as executive vice president and chief marketing officer, effective Aug. 11.  She will oversee the company’s brand strategy and marketing operations, reporting to CEO William H. Rogers, Jr.

 Johnson was most recently vice president of Global Marketing for NCR Corporation, and previously served as global head of Customer Marketing for Nokia. Prior to that, she held leadership roles in a number of technology organizations.

 “Susan has a proven track record of building brands by enhancing the client experience,” said Rogers. “She brings broad industry and marketing experience ranging from retail and communications to technology and financial services.  She will be a valuable member of the SunTrust executive leadership team as we grow our businesses and advance our company’s purpose of leading a movement for financial well-being.”

While at NCR, Johnson led the marketing effort to revitalize and reposition the brand as it transformed to a modern software-driven tech company.  At Nokia, she developed and deployed targeted initiatives that drove customer demand and set record levels of performance.

“SunTrust is a highly respected brand, known for innovation across its banking channels,” said Johnson.  “The company also excels by staying in tune with its clients and communities, believing that a bank’s role is more than transactional.  I look forward to joining a team where the financial health of its clients is central to everyday business.”

Johnson holds a bachelor’s degree in Engineering Sciences from Harvard University and an MBA in Finance from The Wharton School.

Johnson succeeds Rilla Delorier, who was named Consumer Channels executive for SunTrust Banks, Inc. in March 2014.


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