April 4 - The ATM Industry Association and ATM Marketplace are seeking industry input for a co-sponsored study, "The ATM Innovation Survey."
The goal of the survey is to identify the technologies and value-added services that industry members believe can best accelerate the growth of the ATM business. The survey will rate the most promising recent innovations in the ATM industry and highlight those areas of the ATM that are most in need of further development.
There is an array of value-added services that ATM deployers around the world are introducing to the core functions of ATMs, said Mike Lee, CEO of ATMIA. "We want to get a sense of which of these new, alternative services are likely to prove the most useful."
The brief survey takes about 10 minutes to complete, and is open to all members of the ATM industry. Tom Harper, president of Networld Media Group, which owns ATM Marketplace, said that strong survey participation would yield important guideposts for the near-term future of the industry.
A study like this has such practical value for the future of the ATM industry," Harper said. "As we better understand the dynamics driving innovation at the ATM, we hope to give financial institutions and deployers a road map for what works.
Said Lee, I think we will see some very interesting results. The times they are a-changing.
The brief survey will be open from April 3 through end-of-day April 11. All survey participants will be entered into a drawing for a $100 gift card. Survey results will be analyzed and reported to industry members.
Click here to take the survey.
The ATM Industry Association, established in 1997, is a non-profit global trade association with over 3,700 members in 60 countries. As an independent, non-profit trade association, our mission is: to promote ATM convenience, growth and usage worldwide; to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations.
ATMmarketplace.com is a news and information website dedicated to the ATM industry. Since 1997, ATMmarketplace.com has reported on the important news, events, trends and people in the ATM industry. The publication reaches a global audience of more than 30,000 professionals from all sectors of the ATM market, including financial institutions, vendors, retailers and IADs.