First Financial Bankshares Announces its Mobile Bill Pay Solution

Feb 1 - First Financial Bankshares Inc. in Abilene, Texas, (NASDAQ: FFIN) has launched Picture Pay, a mobile bill-pay solution. The process is as simple as taking a picture of a vendor bill and submitting it for payment.

"We are very excited to launch this new technology that pays bills utilizing the camera functionality of Smart phones. We are proud to be the first bank in the nation to provide this convenient solution to customers which demonstrates our commitment to offering state-of-the-art technology for our customers," said F. Scott Dueser, chairman, CEO and president of First Financial Bankshares.

"As we see more of our customers bypassing traditional banking channels in favor of the mobile channel, mobile payment capabilities become increasingly important," added Gary L. Webb, executive vice president of operations. "Our customers expect intuitive and quick transaction capabilities through our smartphone banking solution, and traditional bill pay can require upwards of 10 steps to complete. Picture Pay lines up well with our focus on ease-of-use and truly makes the bill payment process 'smart.' Our customers love the convenience of depositing checks and receiving text alerts through the mobile channel and now that convenience will exist when paying a bill."

Headquartered in Abilene, Texas, First Financial Bankshares Inc. (NASDAQ: FFIN) is a financial holding company that operates 11 banking regions with 55 locations in Texas including Abilene, Acton, Albany, Aledo, Alvarado, Boyd, Bridgeport, Brock, Burleson, Cisco, Cleburne, Clyde, Crowley, Decatur, Eastland, Fort Worth, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Merkel, Midlothian, Mineral Wells, Moran, Odessa, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Trent, Trophy Club, Waxahachie, Weatherford and Willow Park. The company also operates First Financial Trust & Asset Management Company, N.A., with six locations and First Technology Services, Inc., a technology operating company. For more information about First Financial Bankshares, please visit www.ffin.com and follow us on Twitter at www.twitter.com/First_Financial.