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Bluepoint Solutions Whitepaper Explores the Evolution of the Mobile Channel

 

July 30 - Bluepoint Solutions has announced the availability of a new whitepaper titled, “The Future of Mobile Banking.” The paper reflects the drastic growth that has occurred in the mobile channel in the last several years and provides financial institutions with useful information to craft an effective mobile strategy.

The whitepaper provides data and insight around the growing importance of mobile banking to consumers and financial institutions. Leveraging research and data from multiple sources including the Federal Reserve, Forrester, Javelin and Pew, the paper documents the disruptive and transformative impact that smartphone and tablet technology, as well as mobile banking have had on traditional banking models, including the growing importance of the self-service channel.

Questions addressed in the whitepaper include:

“Many consumers consider mobile banking to be as important as ATM access and electronic bill payment, yet a considerable number of financial institutions – particularly community banks and credit unions – still think mobile banking is a luxury, not a necessity,” said Andrew Tilbury, chief marketing officer for Bluepoint Solutions and the whitepaper’s author. “Financial institutions that do not understand the importance of the mobile channel are running the risk of losing existing members, missing-out on potential growth opportunities, as well as not benefitting from the operating efficiency inherent to delivering self-service via the mobile channel. This paper details the technology trends that have combined to make mobile banking a vital service and suggests ways that financial institutions should respond in the future to help keep their mobile offerings on par with consumer expectations and market competition.”

To download a free copy of Bluepoint’s whitepaper, click here.

About Bluepoint Solutions
Bluepoint Solutions provides end-to-end payment processing and content management solutions to community financial institutions. More than 1,400 credit unions and community banks nationwide have deployed its enterprise technology, including the largest corporate credit unions and credit union service organizations in the country. Learn more at www.bluepointsolutions.com



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