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New Study Offers Fresh Insights on Consumer Preferences for Credit Cards & Mobile Banking

 

March 20 - Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, has released the results of its newest research report centered around consumers' preferences regarding financial services, including credit card and mobile banking behavior.

Rocket Fuel found that mobile money transfer (15%) and virtual wallet services (7%) remain low, demonstrating an untapped market opportunity for financial services companies. The research also reveals five critical decisions for marketers to consider when developing their online creative and messaging strategy for customer acquisition.

Key Findings:

About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns (R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit www.rocketfuel.com or call 1-888-717-8873.


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