June 6 - First Tennessee will name its wealth management business FTB Advisors to raise the profile of an important, growing part of what the company offers customers. The name change signals that First Tennessee, a subsidiary of First Horizon National Corp. (NYSE: FHN), offers high-level investment expertise in addition to traditional banking services.
FTB Advisors will encompass advisory services, investments, brokerage, insurance, trust services and financial planning. Until now, those businesses were marketed under a variety of names, many with their own logos. The single new product logo and brand, FTB Advisors, should allow Tennessee's largest home-grown bank to raise awareness of the scope and expertise of what's offered. First Tennessee sees the potential for growth through new customers and broader relationships with current customers to include wealth management services.
"First Tennessee offers so much in addition to checking accounts and loans. We provide sophisticated investment products and services that can help our customers reach a broad range of short-term and long-term investing goals," said David Popwell, president of banking. "Branding our wealth team FTB Advisors will help us spread the word."
First Tennessee's skilled wealth management team has more than $23 billion in assets under administration. Forbes recently named First Tennessee Advisory Services, the advisory arm of the wealth management team, one of the 10 fastest-growing registered investment advisors in the country.
"We want everyone in our communities to know that they can get a local, personal approach to managing their investments from the same company they have trusted for nearly 150 years," said Popwell. "Helping people build wealth has been a key part of our business, and the new brand makes that clear."
The launch of FTB advisors includes an advertising campaign, new signs on prominent buildings and a new website, www.FTBAdvisors.com, all aimed at distinguishing the group as the premier local provider of wealth management expertise.
About First Horizon
The 4,300 employees of First Horizon National Corp. (NYSE:FHN) provide financial services through more than 170 bank locations in and around Tennessee and 21 FTN Financial Group offices in the U.S. and abroad. First Tennessee Bank has the leading combined market deposit share in the counties where it does business and one of the highest customer retention rates of any bank in the country. FTN Financial is a capital markets industry leader in fixed income sales, trading and strategies for institutional clients in the U.S. and abroad. FHN has been recognized as one of the nation's best employers by AARP and Working Mother magazines. More information is available at www.fhnc.com.