NewGround introduces RFID technology to the branch environment

Apr 1 - NewGround, a full-service design and implementation company, has released a white paper on RFID (Radio Frequency Identification) technology and how to begin to introduce it into the branch retail environment. NewGround says RFID is the latest innovation to advance and improve Points of Experience for financial service customers.

“Society’s shift to an Experience Economy creates a need for a more personal connection between the consumer and service provider. Emerging technologies like RFID offer great potential to further develop and heighten these relationships,” says Jim Kueneke, NewGround’s senior vice president of retail.

The white paper reviews how financial institutions have begun to develop and apply RFID technology within their retail space, and examines how this technology brings forth a higher quality of sales and service in the financial industry.

“RFID technology has the capability to allow the financial industry to customize the banking experience to be so completely in tune with the individual’s needs that it could transform the banking process as we know it today,” says Kueneke.

Click here for the white paper.