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CodeSquare Partners With Conestoga Bank to Engage Philadelphia's Digital Demographic
July 20 - The New Jersey-based tech company CodeSquare is pleased to announce a partnership with Conestoga Bank for the launch of their new Bankwerx branches. Bankwerx is an innovative banking experience that offers customers completely digital interactions and transactions. Instead of traditional teller counters, Bankwerx customers can bank from a mobile phone, tablet, or in person with one of Conestoga's video tellers in the company's suburban tech center just outside of Philadelphia. To amplify their technology-friendly focus, Bankwerx will have street teams using CodeSquare's easy-to-use QR codes to increase awareness of the digital bank by encouraging social relationships with customers in stores, via mobile technology.
The Bankwerx experience is a revolutionary way of banking for the Philadelphia area. Conestoga Bank's existing branch at 1632 Walnut St. in Philadelphia was given a sleek makeover and launched as the first Bankwerx location in June. Future Bankwerx locations are planned to open across the Philadelphia metro area.
Conestoga Bank will maintain its traditional branches while the Bankwerx branches are intended to serve the needs of modern banking customers who prefer a tech-savvy, innovative and 24/7 accessible bank.
"Modern consumers want more from their bank than fees and banker's hours," said Ronald Bernas, vice president, online media & marketing. "With Bankwerx, not only are we providing a wealth of convenience, but we're behaving very un-bank-like in lowering or eliminating fees banks traditionally charge."
Partnering with CodeSquare allows Bankwerx to expand their opportunities to build brand awareness. CodeSquare gives clients a digital edge by using mobile technologies via offline channels. CodeSquare focuses on consolidating multiple social networks into one dashboard creating a simple mobile experience for consumers to engage with a business or brand.
CodeSquare.me launched in February 2012 and has been working with small businesses in the New York metro area. The company's products are designed to build sales and foot traffic by encouraging social brand loyalty and consumer relationships.
Salvatore Salpietro, chief technology officer of CodeSquare, said, "We're thrilled to be working with Conestoga Bank and their innovative Bankwerx banking model. This is a wonderful application of our platform. Not only is the Philadelphia-metro area a new market for us, but so is the financial sector."
As a result of recent success and growth, CodeSquare is preparing for an overhaul and re-launch of their technology and platform this summer.
About Code Square Inc.
Code Square Inc. is a privately held technology company based out of Jersey City, N.J. CodeSquare provides a mobile-marketing platform to small and medium enterprises that consolidates multiple social profiles into one easy consumer mobile experience. CodeSquare allows businesses to leverage social engagement by rewarding customers for their loyalty.
About Conestoga Bank
Conestoga Bank is a subsidiary of Conestoga Bancorp, headquartered in Chester Springs, Pa. Conestoga Bank has 16 locations across Pennsylvania and specializes in commercial loans, Small Business Administration, personal checking and savings products.