Universal Commerce: Adapting to the Power of Smart Devices

Sept 11 - While people typically associate smart devices with consumers’ use of smartphones and tablets — increasingly used for online and mobile banking - the ATM network has been financial services providers’ traditional smart device interface for consumer services and remains a critical customer touch point.

According to Aite, 45 percent of bank executives view the ATM channel as a differentiator and are looking to introduce advanced features. In this emerging environment of “universal commerce,” or the new reality where consumers are leveraging technology in ways that change how commerce works, smart devices are providing new opportunities for traditional financial institutions to offer continuity of experience across online banking, mobile banking and ATMs.

The lines between in-store commerce, eCommerce and mobile commerce are blurring. Consumers expect a more integrated buying experience that is quick, consistent, secure and available wherever they happen to be, at any time and through any type of device. In First Data’s continuing series on Universal Commerce, this paper discusses how devices like PCs, smartphones, tablets, ATMs and smart terminals provide merchants and financial institutions with exciting new ways to engage their customers.

Click here for First Data’s whitepaper, “Universal Commerce: Adapting to the Power of Smart Devices.”