Nov. 13 - The Canadian Bankers Association has released the results of its latest study on how Canadians bank, which explores the role that modern technologies are playing in consumer banking.
The results reveal that Canadians continue to embrace new approaches to banking and see these innovations as adding value to their daily banking. Going forward, the research suggests change will continue, driven by the convenience of the Internet, and led by younger generations who tend to be the first adapters.
"These results confirm what our banks experience with their customers every day - adding new secure, fast and convenient banking solutions is making life easier for customers and they appreciate this innovation," said Terry Campbell, president of the Canadian Bankers Association. "In fact, 91 per cent see the benefit of being able to bank when and where it's convenient for them."
Some of the key findings from the CBA research include:
"When online banking was first introduced 10 or 12 years ago, some people were initially hesitant. But in a few short years, Canadians embraced this innovation and online banking has become the preferred method of banking for Canadians," said Mr. Campbell. "The next innovation, which is coming soon, is mobile payments - using mobile devices to make purchases. People in this country tend to be early adapters of technology so we expect Canadians will quickly adopt this new technology when they experience for themselves the convenience and many benefits that it offers."