Click Cover to Read Digital Edition



Shared Servicing & Outsourcing
Feb. 23-24
San Francisco
ABA Mutual Community Bank Conference
March 1-5
Gaylord Palms Resort
ABA Mutual Community Bank Conference
March 22 & 23
Marriott Marquis
Washington, D.C.
Card Forum & Expo
April 8-10
More events >  

<- Back

Share |

Print Friendly and PDF

PrimeVest Becomes Cetera Financial Institutions


Dec 5 - Cetera Financial Group has announced that PrimeVest Financial Services has begun operating as Cetera Investment Services LLC, and will be marketed as Cetera Financial Institutions. The self-clearing firm focuses exclusively on building investment, insurance and advisory solutions for clients of banks and credit unions.

The name change is part of the plan Cetera announced in September to implement a new, unified brand structure across its family of firms.

“Our new name highlights two very important characteristics of our business: first, that we concentrate solely on serving the unique needs of financial institutions; and secondly, that we are backed by the scale and resources of Cetera,” said Catherine Bonneau, president and CEO of Cetera Financial Institutions. “Since we have a specialized business model, we have the flexibility and expertise to build fully-customized investment programs for financial institutions, both big and small.”

Cetera Financial Institutions has gained significant momentum lately with a number of large regional banks signing on to work with the firm including Zions Bancorp and Regions Bank, both top 40 banks nationally.

As part of the name change, the company launched a new website,, which showcases the firm’s unique offering to banks and credit unions and the many thought-leadership, technology and wealth management capabilities offered by Cetera.

Cetera Financial Institutions is the second firm to change its name under Cetera’s new brand structure. Last month, the firm formerly known as Genworth Financial Investment Services, which helps tax and accounting professionals integrate wealth management into their practices, began operating as Cetera Financial Specialists. On Jan. 1, 2013, Financial Network Investment Corp. will become Cetera Advisor Networks, and Multi-Financial Securities Corporation will become Cetera Advisors.

The new names reaffirm the company’s commitment to serving the multiple faces of independence. The companies will be connected by names that reflect the strength and scale gained by being part of Cetera Financial Group; however each firm will remain a separate entity with its own value proposition, dedicated leadership, unique culture, and advisor support structure.

About Cetera Financial Institutions
Cetera Financial Institutions delivers customized investment and insurance solutions to more than 500 financial institutions. With its focus exclusively on banks and credit unions, Cetera Financial Institutions offers flexible program options that help deepen relationships with clients, grow fee income and fulfill financial institution goals. Cetera Financial Institutions is a member of Cetera Financial Group, Inc. For more information, see

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing, registered broker-dealer and registered investment adviser. Cetera Investment Services is a member of the Depository Trust and Clearing Corp., the Securities Investors Protection Corp. and the Financial Industry Regulatory Authority. For more information, see

About Cetera Financial Group
Cetera Financial Group is one of the nation’s largest privately held, independent broker-dealer and investment adviser families. It provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology for more than 6,500 independent financial professionals and more than 600 financial institutions nationwide. Through its four distinct firms, Financial Network Investment Corp., Multi-Financial Securities Corp., Cetera Financial Specialists LLC, and Cetera Investment Services LLC (Cetera Financial Institutions), Cetera offers the benefits of a large, established and well-capitalized broker-dealer, while serving advisers in a way that is customized to their unique needs and aspirations. Cetera is committed to helping advisers grow their business and strengthen their relationships with clients. For more information, visit