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Strunk Announces Expanded Management, More Capital


Jan 2 - Strunk & Associates, LP, a nationally known advisory firm for community banks and credit unions, announced that it had expanded its board and management team with three experienced banking executives.

“With Bill Strunk’s untimely passing, our company has been searching for the right people to help grow our company,” said Strunk president Mike Sobba. “Our new CEO and board members add a tremendous amount of horsepower to the Strunk team.”

Daniel J. Roderick, formerly a senior executive with the U.S. Banking Alliance and Jack Henry & Associates Inc., has accepted the position of CEO of Strunk. Previously in his career Roderick held management positions with GMAC Bank, now Ally Bank, Prudential Bank and Mellon Bank. Since 2003 he has focused on the community banking and credit union markets, selling loan and deposit pricing software that improves banking margins.

Along with Roderick, Alec Smythe and Jeffrey Johnson, both with years of banking experience, have joined the Strunk board. Smythe is now an independent, Atlanta-based marketing consultant. His previous industry experience includes 20 years with Citibank and executive positions with Prudential and Equifax. Johnson is the CEO of Progrexion Holdings Inc. a rapidly growing consumer services company based in Salt Lake City. He also serves on the board of Proficio Bank. He has previously been CEO of GMAC Bank, Prudential Bank and Prudential Savings Bank.

“Alec, Jeff and I could hardly be more excited about the opportunity for Strunk,” said Strunk CEO Roderick. “The company has a great reputation, a great team, solid financials and some exciting new products in the wings. We are looking forward to accelerating the pace of product development and expanding the company’s offerings to community banks and credit unions. I’m looking forward to getting out and meeting as many of our customers as I can to learn from them.”

In addition to joining the board, Johnson and Smythe have made significant personal investments in the company, which has consolidated its assets into Strunk LLC. Strunk LLC’s board will include Smythe, Johnson, Roderick and Larry McGowan, a long time financial consultant to the company and the Strunk family.

“My sister and I are so pleased to put the company our father founded into such competent hands,” remarked Bill Strunk’s daughter, Tracy Lynn Strunk. “In the coming years we look forward to seeing the company continue to enjoy the phenomenal success it enjoyed while our father was still at the helm.”

About Strunk
In business since 1976, Strunk is an advisory service recognized nationally for its innovative design, development and implementation of sustainable profit improvement solutions for the financial institution community. Strunk provides nearly 2,000 clients throughout the United States and the Caribbean with insight and deliverables that meet the economic and regulatory challenges affecting the financial services industry. For more information, visit the Strunk website at