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Emerging Tablet Banking Channel Demands Specialized User Experience

 

March 5 - Fiserv, Inc., a leading provider of financial services technology solutions, has released a white paper that offers financial institutions insight into tablet banking and how to leverage the unique attributes of the tablet channel when developing financial services and products. The complimentary white paper, "Banking on the Tablet Channel," can be downloaded at www.fiserv.com/tablet-banking.

Tablet ownership is rapidly increasing, with nearly half of U.S. households with Internet access expected to own at least one tablet by the end of 2013, according to the research consulting firm, Frank N. Magid Associates. Of particular importance to financial institutions is the fact that consumers are using these devices to access financial services. According to the 2012 Fiserv Consumer Trends Survey, nearly half of tablet owners have already used tablets to access their financial institutions' banking services, and almost two-thirds of future tablet owners would like to do so.

Reacting to strong consumer interest, many financial institutions are prioritizing tablet banking development. Banks and credit unions have an opportunity to optimize their investments by aligning new tablet banking offerings with the unique ways customers prefer to use the devices. The Fiserv white paper outlines key considerations for financial institutions regarding tablet banking development:

Fiserv conducted significant primary user research about consumers' tablet expectations to advise financial institutions on these development guidelines. For an optimal user experience, tablet banking should support:

"To optimize the tablet channel, the tablet banking experience must reflect the unique ways consumers prefer to use these devices," said Erich Litch, division president, Digital Channels, Fiserv. "The tablet lends itself to visual presentations of data, such as charts and graphs, and the ability to navigate with taps and swipes. Delivering an interactive tablet experience that both complements other banking channels and capitalizes on the uniqueness of the device will encourage consumers to spend more time with their finances and deepen their banking relationships."

As financial institutions build out tablet banking strategies, Fiserv will continue to share consumer survey data, primary user research and channel development insight through additional white papers, webinars and a session on tablet banking at Fiserv Forum 2013.

About Fiserv
Fiserv, Inc. is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For more information, visit www.fiserv.com.


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