April 12 - Banno, a provider of data-enriched Web and transaction marketing services for financial institutions, has launched 15 responsive design websites during the first quarter 2013. Mashable predicted that 2013 is the year of responsive Web design, and Banno’s clients are representing the financial industry in that movement. Overall, more than 80 banks and credit unions have elected to renovate their sites with Banno’s responsive design format since its launch in August 2012.
Institutions such as Florida-based CBC National Bank and Iowa-based The Citizens 1st National Bank are now reaching customers with a simple and consistent interface, regardless of the channel or device. Responsive design offers a single URL that automatically adjusts to any type of device or browser and its screen size. Condensing online and mobile offerings simplifies updates, approvals and archives to ease compliance and general maintenance required for financial institutions’ sites.
Mike Mashke, senior vice president at CBC National Bank, explained that about one-third of its website traffic was coming from mobile devices, so the bank and its board wanted to embrace responsive design very quickly. “Our new site is extremely user friendly, both to our customers and internally. Now, my team can make updates and adjustments internally without any hassle – that alone is worth the transition.”
Banno attributes its responsive design momentum to the growing sophistication of electronic services. Banno CEO Wade Arnold explained, “Financial institutions are challenged to reach consumers across a variety of channels and on a never-ending accumulation of devices. It takes a simple, intuitive and integrated user interface to open the lines of communication when life gets too cluttered. With responsive design sites, consumers can get down to the business of banking.”
Banno’s responsive design format also strengthens SEO and analytic data. Chip Binning, marketing director at The Citizens 1st National Bank, commented, “The beauty of working with Banno is that its responsive design sites are simple on the surface, providing a welcoming customer experience, and in the background we have access to all the content management and analytics tools we need to enhance cross sales and ultimately improve revenue.”
Banno provides data-enriched Web and transaction-marketing services with a focus on the mobile medium as its principal means of delivery. Through its award-winning technology, the company helps more than 325 financial institutions stimulate growth and business retention by promoting behavior-driven banking. To learn more, connect with us at www.Banno.com.