April 16 - The SHAZAM Network and Visa Inc. have announced an agreement to enable issuers to use Visa’s common debit application identifier for Visa- and SHAZAM-branded cards and transactions.
Visa offered the use of its common domestic application identifier and Visa Smart Debit Credit EMV chip application, which support U.S. debit regulations requiring the ability to route debit transactions over multiple, unaffiliated networks. By sharing this application identifier among all U.S. debit network participants, EMV chip adoption will meet the requirements of issuers, merchants, networks and U.S. regulation while maintaining global international acceptance.
“This agreement reflects nearly two years of industry engagement,” said SHAZAM CIO Terry Dooley. “SHAZAM is proud to have acted as a driving voice in the original SRPc chip-and-PIN working group and the Debit Network Alliance. The network has been active in the EMV Migration Forum, ATMIA, NAC and other industry forums. A collaboration that allowed for merchant and issuer routing choice for contact and contactless payments supporting PIN, no CVM, and signature was our goal, and we believe this agreement provides the terms to accomplish that goal.”
Visa’s common AID will enable point-of-sale debit transactions and domestic ATM transactions on Visa and SHAZAM-branded debit cards.
“It remains important for all U.S. debit card issuers to evaluate the business case and the industry as they begin to consider a migration to EMV,” said Dooley. “Particularly for smaller issuers, including community banks and credit unions, a cost-benefit analysis that takes into account the institution’s current and predicted fraud risk, as well as the potential return on an EMV investment, is a critical first step.”
The SHAZAM Network was founded in 1976 and is one of the last remaining member-owned and -controlled electronic funds transfer networks and processors in the industry. SHAZAM provides innovative EFT services to community financial institutions throughout the United States. SHAZAM is a single-source provider of the following services: core, risk management, card, ATM, marketing, merchant, mobile, and automated clearing house. To learn more, visit shazam.net.