June 20 - Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today the launch of its VIABLE EMV testing platform. Based on significant industry research, VIABLE is a solution for merchants designed to simplify the EMV enablement, testing and validation process.
"Merchants using Vantiv's VIABLE solution have full control over their EMV network validation activities," said Patty Walters, senior vice president of EMV corporate strategy at Vantiv. "This new solution truly places merchants in control as they work toward the 2015 U.S. liability shift deadline. As part of the VIABLE rollout and to further assist merchants in jump-starting their EMV enablement, Vantiv is hosting a bicoastal training road show for merchants and partners in the coming months."
Vantiv partnered with ICC Solutions, a global leader in the provision of EMV test tools and associated services, to develop VIABLE and a comprehensive environment that will facilitate the EMV certifications of Vantiv merchants and ISVs.
"Adding EMV to a merchant's integrated payment system can be a significantly complex process," said Dave Maisey, chief executive officer of ICC Solutions. "With 327 business days remaining, merchants are quickly running out of time to validate their systems. VIABLE will save merchants time, money and headaches by offering a significantly improved process in one easy to use tool."
For more information about Vantiv, please visit vantiv.com or on Twitter, Facebook, LinkedIn, Google+ and YouTube. VIABLE is an acronym for Vantiv In a Box Leveraging EMV.