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EMV Migration Forum and National Retail Federation to Co-Host Webinar on Top Merchant Considerations for U.S. EMV Chip Migration


August 25 -- With 100 million EMV chip cards expected to be issued to U.S. consumers by year end, merchants need resources on when and how to enable acceptance of the new chip cards. To provide this essential education, the EMV Migration Forum is partnering with the National Retail Federation (NRF) on the webinar, “Merchant Considerations for U.S. Chip Migration.” 

The webinar will be held on September 11, 2014 at 1 p.m. ET (10 a.m. PT). To register, visit

“Merchants that have not started examining chip card technology and acceptance should start now. Recognizing that the merchant community has been looking for in-depth resources on the topic, we have assembled industry expert presenters and used the expertise from the NRF and our membership to build a one-hour overview of the major topics and considerations for enabling chip acceptance. We plan to use the feedback and questions from this session to develop additional webinars with focused topics for merchants,” said Randy Vanderhoof, director of the EMV Migration Forum.

Webinar presenters are:

The webinar is intended to educate merchants on the global use of chip cards, the status of the U.S. migration, considerations for making the decision to accept chip payments, and tools to begin project planning for chip card acceptance implementation. Webinar speakers will cover key merchant topics regarding chip card acceptance, including: impacts of payment brands’ fraud liability shifts; customer experience; hardware and software considerations; testing and enablement timelines; the relationship with PCI DSS, tokenization and encryption; the role of acquirers, processors and/or ISOs in chip acceptance plans; and real-life implementation best practices and lessons learned. It will also include a Q&A at the conclusion of the presentation.

“As merchants ponder options for upgrading their payment systems and combating fraud, many are considering deployment of EMV,” said Tom Litchford, vice president of retail technologies at the NRF. “As part of our ongoing commitment to help educate retailers about the tools available to them to protect their businesses and customers, the NRF is pleased to join with the EMV Migration Forum in providing the most up-to-date information available regarding the EMV program.”

An extensive library of EMV resources can be found at, which includes additional tutorials and educational information specifically for merchants, issuers, acquirers/processors and consumers.

The next members-only meeting of the EMV Migration Forum will be held September 24-25, 2014 at McDonald’s in Oak Brook, Ill. For more details, visit

About U.S. EMV Migration
Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. EMV implementation was initiated in the U.S. market in in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting an EMV-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment set for 2015. 

About the EMV Migration Forum
The EMV Migration Forum is a cross-industry body focused on supporting the EMV implementation steps required for global and regional payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure EMV chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to EMV technology in the United States. For more information on the EMV Migration Forum, please visit