Banks often get caught up in providing new technologies to customers and perfecting the technological experience to maximize profits, but negate the customer experience. While customers have many choices for banking, and often use several different banks and fintech products to manage their financial needs. With so many choices available to customers, banks need to shift focus to understanding their customers and provide services and products that will promote customer engagement and loyalty.
CCG Catalyst recognizes the dilemma banks face, and created a method for banks to discover, define, diverge, and defend new ideas, innovation, and stay relevant. The CCG Catalyst method is Catalyst 4-Dtm, a design thinking process that instigates and ignites fresh and future forward opportunities and ideas for banks. Catalyst 4-Dtm method, puts bank customers at the heart of the process, helping banks empathize with their customer’s situation, while being guided to use their creative minds to envision solutions.
Why use 4-Dtm, Catalyst Design Thinking for Banks?
Design thinking lets us talk about the ideas and speculate about the future. Sometimes the need to over analyze could lead to paralysis of the idea, then the idea gets scrapped without ever giving it a try.
Solving problems is the main part of Catalyst 4-Dtm, and problem is relative to a human condition. Banks are in the business of solving real human problems which revolve around lending, transfer, savings and deposit of money. Accelerated pace of technological change and changing customers’ needs are outpacing the banks’ ability to keep up.
Catalyst 4-Dtm is an innovative approach that leads banks to discovering and identify problems and solutions, map the omni-channel, define the customer journey and eco-system, navigate customer course through the bank’s channel and explore the customer present and future needs.
CCG Catalyst Consulting