April 17 – MidWestOne Bank, serving Minnesota and Iowa, was honored at the third annual Financial Capability Innovation Awards presented by the nation’s leading technology innovator, EverFi, Inc. Presented at NASDAQ Marketsite in New York City, the award recognizes MidWestOne Bank’s significant efforts to improve the financial capability in the community through unique digital learning initiatives.
“People can often be intimidated or afraid to ask questions about topics in the financial world that they think they should already know,” said Nick Pfeiffer, Second Vice President of Marketing at MidWestOne. “We designed the MidWestOne Academy on our website last year as an unintimidating channel that anyone can go to, for free, to learn financial lessons at their own pace without feeling pressured into a specific product or service.”
MidWestOne was selected for the award based on a set of criteria that included the scale and reach of financial education initiatives, duration of the commitment, and employee outreach.
In addition to the MidWestOne Academy, the bank covers the cost of an online financial literacy curriculum at several high schools. Also, over 150 bank employees actively volunteer to teach financial literacy classes in K-12 schools through Teach Children to Save Day each April, and Junior Achievement throughout the school year.
“The Financial Capability Innovation Awards have given us the opportunity to share and celebrate the tremendous investment institutions, like MidWestOne, are making in the communities where they live, work, and serve,” said Ray Martinez, EverFi President.
The MidWestOne Academy, and the high school courses that MidWestOne sponsor, cover a variety of topics including credit scores, insurance, credit cards, student loans, mortgages, taxes, stocks, savings, 401K’s, and other critical concepts that map to national financial literacy standards. The MidWestOne Academy can be accessed by going to MidWestOne.com/Academy.
Pfeiffer represented MidWestOne at the ceremony in New York on April 11, which included a photo opportunity with the bank logo on the NASDAQ Marketsite building in Times Square.