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Growth in Digital Marketing Popularity Thanks to Social Media

December 12 – Digital marketing encompasses a wide range of marketing services and products that are mainly provided through the internet. It is the most active and fastest growing marketing technique today, and is expected to grow further as more countries around the world, emerging markets in particular, continue to develop internet infrastructure. According to a research reported by Technavio, the market is divided into three geographical segments – The Americas, The Asian Pacific (APAC) and Europe, the Middle East and Africa (EMEA). The research forecasts that global digital marketing spending will grow at a CAGR of 8.79% during the period 2016-2020. Moxian Inc. (NASDAQ: MOXC), Facebook Inc. (NASDAQ: FB), Twitter Inc. (NYSE: TWTR), eBay Inc. (NASDAQ: EBAY), Amazon.com, Inc. (NASDAQ: AMZN).

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Zong Acquisition to Strengthen PayPal’s Position in Mobile Payments and Digital Goods

July 8 – eBay Inc. has agreed to acquire Zong, a leading provider of payments through mobile carrier billing, for total consideration of approximately $240 million in cash. Zong leverages connections with more than 250 mobile network operators around the world, offering localized, secure and easy-to-use payments capabilities for digital goods and services in 21 languages and 45 countries. Combined with PayPal’s leading global payment platform serving 100 million active accounts worldwide, the company expects that Zong will add complementary technology and talent that help strengthen PayPal’s leadership position in mobile payments and digital goods.

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