June 20 – By October 2015, 70 percent of U.S. credit cards and 41 percent of U.S. debit cards will be EMV enabled, says Aite Group. Aite Group’s new research report, EMV: Lessons Learned and the U.S. Outlook, takes a look at the migratory experiences of five countries that preceded the United States in adopting the EMV standard: the United Kingdom, Australia, Brazil, Mexico, and Canada. It also describes the U.S. path to EMV based on interviews with top U.S. issuers and payment networks and makes a series of recommendations for U.S. issuers based on the lessons learned from other countries.
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