BankNews Jan. 2015

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2015 “Bankers as Buyers” Report Now Available for Free Download

January 29 – William Mills Agency, provider of financial public relations and marketing services, has released its annual financial services industry research, “Bankers as Buyers.” The twelfth annual report is a collection of research, observations and articles about what technology, solutions and services U.S. bankers will buy in 2015.

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The Search for Lost Revenue

A bank’s income from the products and services used by its customers are dependent on its core system. It is where product pricing is established and where automatic calculations are performed. It triggers customers to be charged the associated product pricing. It reports income and expenses. And, finally, institutions depend on it to track the bank’s performance and to provide executive leadership with information to make daily management decisions. So now ask yourself: How thirsty am I?

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