By Will Ferrell
Due in large part to the explosion in popularity of applications — or apps — that we download to our smartphones and tablets, app ratings are exploding in popularity. But what exactly is an app rating? Simply put, it’s a rating, based on user reviews, of apps that reside in either the iTunes or Google Play stores. While users can go to the iTunes and Google Play Stores of their own volition to provide app ratings, in many cases, if not most cases, they are prompted by the app itself provide a review. When an app has a lot of reviews, and/or a favorable ratings, it’s likely that the developers of that app have coded into the app a rate and review component; i.e., a message that pops up, typically after x number of logins or x type of interactions, that prompts a user to rate the app. If you indicate you are satisfied or loved the app, then you are prompted to either rate it, or you are directed to the app store to rate it.