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Search Results: Personetics

Banks Viewed as a ‘Utility’ by Majority of Consumers

July 6 – Many retail banks are missing the mark when it comes to creating meaningful connections with customers, according to a new study, which found less than one-third (31 percent) of customers feel their banks know them and their financial needs well. And nearly the same percentage (28 percent) says that their banks put their own interests ahead of customers’ needs found global market research firm GfK and Personetics, a leader in personalization technology for banks.


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