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Smart Card Alliance White Paper Details Why the Ideal Time for Card Issuers and Retailers to Go Contactless Is Now

July 18 – Contactless payments provide U.S. issuers and merchants with an opportunity to improve payments security, transaction speeds and the customer experience. To help payments stakeholders better understand the value and benefits contactless payments provide, the Smart Card Alliance has released a new white paper, “Contactless EMV Payments: Benefits for Consumers, Merchants and Issuers.” The white paper answers the most important questions about the adoption of contactless payments, such as: how contactless fits into today’s payment industry; what is currently different from earlier adoption attempts; and why the ideal time to go contactless is now.

The white paper, created by the Smart Card Alliance’s Payments Council, can be downloaded at  http://www.smartcardalliance.org/publications-contactless-emv-payments-benefits-for-consumers-merchants-and-issuers/.

“From looking at other countries that have already successfully moved to contactless EMV payments, the benefits of the technology for U.S. payments stakeholders are clear, and now is the time for the U.S. to take advantage of the opportunities this technology provides,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “The white paper provides the industry with a clear understanding of these benefits, and also provides implementation guidance for stakeholders interested in taking steps towards contactless adoption.”

The white paper looks at how the U.S. migration to EMV chip technology can propel the widespread adoption of EMV contactless and NFC-enabled mobile payments, and summarizes implementation considerations for issuers and merchants.

Readers will also gain an understanding of the benefits of contactless payments, including:

  • For issuers: improved customer experience and portfolio utilization; enhanced security; easy dual-interface card deployment; global interoperability; and complementary strategy to mobile payment app issuance
  • For merchants: improved customer experience and transaction speeds; enhanced security new cardholder verification methods; support for all forms of contactless payment with both cards and NFC-enabled mobile devices; use of current POS infrastructure; reduced cash handling and higher transaction amounts

For more information about the Payments Council, visit http://www.smartcardalliance.org/activities-councils-payments/.

Participants involved in the development of this white paper included: Advanced Card Systems; American Express; Bell ID; Capgemini; CH2M; Chase Commerce Solutions; CPI Card Group; Discover Financial Services; First Data Corporation; Fiserv; Gemalto; Giesecke & Devrient; Ingenico Group; Metropolitan Transportation Authority (MTA); NXP Semiconductors; Oberthur Technologies; Quadagno & Associates; TSYS; Verifone; Visa Inc.; Wells Fargo; and Xerox.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit http://www.smartcardalliance.org.

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