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Monthly Archives: August 2019

Proactively Managing the Bond Portfolio

By Dennis Zimmerman Jr.

There are three important elements to achieving long-term excellence in the performance of the fixed income investment portfolio. The first is attention to detail. The second is to craft then follow a strategic plan that fits the overall goals of the institution. The third simply requires management to be proactive rather than reactive. While the first two are certainly important, this article will primarily focus on the third element — proactively managing the bond portfolio. Successful community bank investment officers understand that when it comes to proactively managing the portfolio, best practices generally follow one of two basic themes: What to do and what NOT to do. Select key best practices are listed below:

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Getting to Win-Win Through Negotiation

By Marci Malzahn

Excellent leaders possess strong negotiation skills. Yet the art of negotiating successfully is rare these days. As many organizations transition to their next generation of leaders, soft skills training, which includes negotiation skills, seem to be forgotten. I consider negotiation skills to be a key trait for up-and-coming leaders to succeed in the marketplace.

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Chicken Little and the Economy

By KC Mathews and Eric Kelley

Chicken Little would have been a terrible economist. She was hit on the head by a falling acorn and immediately declared “the sky is falling.” Perhaps a bit more analysis should have been conducted since the sky, in fact, was not falling.

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Marketing FOR, not Marketing TO

By Liz Wheeler

When Chad Hoffman, president and CEO of Richwood, Ohio-based Richwood Bank offered Heather Wirtz — who has a background in digital communication, media buying, ad design and branding — a full-time position as chief development officer, he “basically gave me the keys to the kingdom,” Wirtz said. It was “a marketer’s dream.”

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Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.

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