Alaina Webster

Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.


What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”


Your Girl Is Lovely, Hubbell

Why are so many chatbots female?

By Alaina Webster, Managing Editor

Chatbots and digital assistants are everywhere. Start typing questions in a chatbox on a website, and there’s a good chance you’re not conversing with a living, breathing human. And whom did you consult about the weather this morning? Did you tune into your local news station, or did you simply ask Alexa while standing in your closet, trying to decide how many layers you’d need?


Communication Is Key to Community Involvement

Which means, yes, you do need a social media strategy.

By Alaina Webster, Managing Editor

Jackson Winsett, assistant vice president and community affairs officer for the Federal Reserve Bank of Kansas City, views the connection between financial institutions and communities as two-fold.


Valuation, Optimization & Attrition

How machine learning and AI enhance human interactions.

By Alaina Webster, Managing Editor

If searching for a term to describe the recent financial landscape, the Great Data Reckoning may be apt. By now, we all know how much “data” banks have — there have been countless articles written about untapped data, unanalyzed data, data not meeting its potential. If data were a sullen high-school senior with good ACT scores but mediocre grades, it would be sitting in the guidance counselor’s office right now, being asked why it can’t see what a great contribution it could make to the world and whether it would consider adding a few extra-curriculars to its resume.

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