BankNews.com

BankNews

Alaina Webster

Keep Calm and Market On

By Alaina Webster

When considering how to connect with current and prospective customers, many banks turn to events. Host an event on launching a startup business, maybe win yourselves a few more small business loans. But hosting an event and hosting an event well are two different things, something Kelly Bauer, associate director of the Bank Holding Company Association knows from experience.

(more…)

Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.

(more…)

What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”

(more…)

Your Girl Is Lovely, Hubbell

Why are so many chatbots female?

By Alaina Webster, Managing Editor

Chatbots and digital assistants are everywhere. Start typing questions in a chatbox on a website, and there’s a good chance you’re not conversing with a living, breathing human. And whom did you consult about the weather this morning? Did you tune into your local news station, or did you simply ask Alexa while standing in your closet, trying to decide how many layers you’d need?

(more…)

Communication Is Key to Community Involvement

Which means, yes, you do need a social media strategy.

By Alaina Webster, Managing Editor

Jackson Winsett, assistant vice president and community affairs officer for the Federal Reserve Bank of Kansas City, views the connection between financial institutions and communities as two-fold.

(more…)
  • Sign Up

  • Categories

  • Archive

Software: Kryptronic eCommerce, Copyright 1999-2019 Kryptronic, Inc. Exec Time: 0.06405 Seconds Memory Usage: 3.799858 Megabytes
Kryptronic