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Customer Relations

Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.

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Hometown, Community Banks Don’t Have to Disappear

By Michael Boukadakis

The Wall Street Journal recently detailed the demise of the National Bank of Delaware County (NBDC), a small community bank that had been in business since 1891, after it bought Bank of America’s sole branch in an upstate New York town. “People waited in four-hour-long lines at the Monticello, N.Y., branch and withdrew nearly half of their deposits, moving them to banks with more reliable technology … The community bank, which had been in business for more than a century, eventually sold itself in a fire sale,” the Journal dolefully reported. But despite cautionary tales, community financial institutions aren’t doomed.

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As Contactless Cards and Instant Issuance Grow, Banks Must Adapt

By Rob Dixon

As consumer preferences and lifestyles adapt to tech-driven changes, banks must update their payment card offerings as well. Among consumers, there is a growing need to receive new or replacement cards immediately as well as the desire for frictionless, contactless transactions. Banks will need to embrace both contactless cards and instant issuance to offer customers an innovative and convenient experience, and work with the right sources to adapt quickly and cost-effectively.  

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Content-Based Marketing Helps Banks Gain Inside Track

By Maura Keller

Community bank customers expect to be treated as individuals, not statistics. At the same time, marketing to customers “subjectively through personal stories instead of numbers clearly presents our dedication to our community,” explained Kristi Poling, marketing and creative services manager at Minnesota Lakes Bank, Delano, and its sister institution, Grand Rapids State Bank in Grand Rapids, Minn. “We’re only going to see more content marketing in the future of the financial industry, so the quicker we can become comfortable with the concept, the better.”

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Social Conscience

Lead Bank gets at the heart of the community banking mission

By Cara Roberts Murez

In the 14 years since the Rowland family became majority owners of Garden City Bank in a small Missouri farming town, they’ve worked to transform it. The result is the strategically renamed Lead Bank, which has fintech collaborations, two new branches in more populous locations, and a way of doing business that fits its leadership’s cause-oriented worldview and the community around them.

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