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Management & Operations

Marketing FOR, not Marketing TO

By Liz Wheeler

When Chad Hoffman, president and CEO of Richwood, Ohio-based Richwood Bank offered Heather Wirtz — who has a background in digital communication, media buying, ad design and branding — a full-time position as chief development officer, he “basically gave me the keys to the kingdom,” Wirtz said. It was “a marketer’s dream.”

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Internal Marketing

By Cara Roberts Murez

Two years ago, Kansas City, Mo.-headquartered nbkc moved into a 105,000-square-foot renovated space in the city’s urban core. Its old headquarters was a traditional bank building; its new one is industrial and chic with an interactive teller machine just inside the door, but no staffed teller lines or drive-thru lanes as one might expect to see at a bank.

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As Contactless Cards and Instant Issuance Grow, Banks Must Adapt

By Rob Dixon

As consumer preferences and lifestyles adapt to tech-driven changes, banks must update their payment card offerings as well. Among consumers, there is a growing need to receive new or replacement cards immediately as well as the desire for frictionless, contactless transactions. Banks will need to embrace both contactless cards and instant issuance to offer customers an innovative and convenient experience, and work with the right sources to adapt quickly and cost-effectively.  

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What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”

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Social Conscience

Lead Bank gets at the heart of the community banking mission

By Cara Roberts Murez

In the 14 years since the Rowland family became majority owners of Garden City Bank in a small Missouri farming town, they’ve worked to transform it. The result is the strategically renamed Lead Bank, which has fintech collaborations, two new branches in more populous locations, and a way of doing business that fits its leadership’s cause-oriented worldview and the community around them.

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