Marketing FOR, not Marketing TO

By Liz Wheeler

When Chad Hoffman, president and CEO of Richwood, Ohio-based Richwood Bank offered Heather Wirtz — who has a background in digital communication, media buying, ad design and branding — a full-time position as chief development officer, he “basically gave me the keys to the kingdom,” Wirtz said. It was “a marketer’s dream.”


Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.


Internal Marketing

By Cara Roberts Murez

Two years ago, Kansas City, Mo.-headquartered nbkc moved into a 105,000-square-foot renovated space in the city’s urban core. Its old headquarters was a traditional bank building; its new one is industrial and chic with an interactive teller machine just inside the door, but no staffed teller lines or drive-thru lanes as one might expect to see at a bank.


What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”


Helping Bankers Get off the Commodity Hamster Wheel

Martha Bartlett Piland launches book for financial brands: Beyond Sticky

For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank. 

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