Play to Their Strengths

How intelligent lead assignment gets the most out of loan officers.

By Ethan Ewing

Loan officers have a lot to do and not much time to do it. They’re making calls, sending emails and following up with new and existing leads all day, every day. Ideally, they have strong customer service skills, sales expertise and in-depth knowledge to gain the confidence of their prospects. But not all loan officers are equally competent in all areas, which becomes painfully obvious when they reach a prospect whose needs or personality pair unfavorably with the loan officer’s weaknesses. This can kill a prospective loan before it ever has a chance.


The Upside of Down

By Brian McHale

Ten years ago during the height of the Great Recession, I had a thought that amidst all of the doom and gloom, there had to be some way to get ahead, to use what was going on to an advantage. I called it the “upside of down.”


How Community Banks Can Win in SEO

A common misconception among marketers at community banks is that you can’t compete in search without spending at big-bank levels. In reality, you can tailor your keyword strategy, site content and page architecture to match your local customers’ needs to earn a higher search ranking and drive more customers in the door.


Big Data Analytics Drive Big Growth in Prepaid Card Market

By Jeff Lewis

Prepaid cards are a hit with consumers, and BFSI Research forecasts the global market for them will reach $3.65 billion by 2022. Accordingly, prepaid card services are an increasingly popular offering for financial institutions, provided they can keep up with the steep data storage and analysis requirements. In the past, these requirements precluded smaller, regional banks from getting into the prepaid card market; the requisite IT staff, hardware setup and software licenses were too expensive for their smaller budgets. But this barrier to entry is lowering, thanks to the rise of integrated big data analysis platforms and open source software.


Adapting for Success in the New Digital Market – Lessons from eCommerce

By David Eads

With the market growth of “mobile-first” consumers, bankers have recognized the need to create more user-friendly experiences for these customers. Because initial engagement (and the ability to keep customers engaged) is a major component for growth, bankers are now leveraging technology in smarter, more effective ways when it comes to their application processes — realizing better conversion rates, lower abandonment rates and improved customer experience.


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