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Marketing

Marketing FOR, not Marketing TO

By Liz Wheeler

When Chad Hoffman, president and CEO of Richwood, Ohio-based Richwood Bank offered Heather Wirtz — who has a background in digital communication, media buying, ad design and branding — a full-time position as chief development officer, he “basically gave me the keys to the kingdom,” Wirtz said. It was “a marketer’s dream.”

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Content Is King

By Alaina Webster

Breaking Banks, the No. 1 fintech podcast in the world, doesn’t have a marketing budget.

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Internal Marketing

By Cara Roberts Murez

Two years ago, Kansas City, Mo.-headquartered nbkc moved into a 105,000-square-foot renovated space in the city’s urban core. Its old headquarters was a traditional bank building; its new one is industrial and chic with an interactive teller machine just inside the door, but no staffed teller lines or drive-thru lanes as one might expect to see at a bank.

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What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”

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Helping Bankers Get off the Commodity Hamster Wheel

Martha Bartlett Piland launches book for financial brands: Beyond Sticky

For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank. 

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