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National News - Page 2

As Contactless Cards and Instant Issuance Grow, Banks Must Adapt

By Rob Dixon

As consumer preferences and lifestyles adapt to tech-driven changes, banks must update their payment card offerings as well. Among consumers, there is a growing need to receive new or replacement cards immediately as well as the desire for frictionless, contactless transactions. Banks will need to embrace both contactless cards and instant issuance to offer customers an innovative and convenient experience, and work with the right sources to adapt quickly and cost-effectively.  

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What’s Your Adjective?

By Alaina Webster, Editor-in-Chief

Every brand has adjectives. It’s compulsory. Food must be “fresh.” Designs must be “clean” or “bold.” Heck, even Spiderman can’t just be Spiderman. He’s your “friendly, neighborhood Spiderman.”

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Content-Based Marketing Helps Banks Gain Inside Track

By Maura Keller

Community bank customers expect to be treated as individuals, not statistics. At the same time, marketing to customers “subjectively through personal stories instead of numbers clearly presents our dedication to our community,” explained Kristi Poling, marketing and creative services manager at Minnesota Lakes Bank, Delano, and its sister institution, Grand Rapids State Bank in Grand Rapids, Minn. “We’re only going to see more content marketing in the future of the financial industry, so the quicker we can become comfortable with the concept, the better.”

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Currency Only Works to the Extent People Trust It

By Tom Bengtson, Publisher

The foundation of currency is trust. The only reason any of us accepts the U.S. dollar as a unit of value is because we have all agreed it has value. This is something we have derived with our minds. Perhaps it was easier to accept the value of U.S. currency when it was backed by gold. Today, however, there is no asset at the foundation of money. Nonetheless, because we trust it, it is a useful medium of exchange.

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Social Conscience

Lead Bank gets at the heart of the community banking mission

By Cara Roberts Murez

In the 14 years since the Rowland family became majority owners of Garden City Bank in a small Missouri farming town, they’ve worked to transform it. The result is the strategically renamed Lead Bank, which has fintech collaborations, two new branches in more populous locations, and a way of doing business that fits its leadership’s cause-oriented worldview and the community around them.

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