April 25 – IDology, a leader in multi-layered identity verification and fraud prevention, today announced the addition of two innovative digital authentication solutions, ExpectID Mobile Authentication and ExpectID Secure SMS, to its fully integrated platform. The new solutions are designed to help companies increase customer success in the digital environment and securely authenticate new and existing customers, while eliminating factors that negatively impact the customer experience.
“The use of unsafe and vulnerable one-time passcodes is no longer viable,” said John Dancu, CEO of IDology. “It’s time for businesses to reimagine digital authentication so they can serve a growing base of mobile customers with an experience that is simple, fast and frictionless, while also deterring digital fraud. Our solutions give businesses the safe authentication they need to not only improve the customer experience, but also provide a higher level of protection and peace of mind for mobile transactions.”
IDology’s new Digital Authentication solutions monitor and account for all types of digital fraud and high-frequency mobile change events such as SIM cloning, SIM swapping and recycled phone numbers. Information is captured and provided automatically in real-time, enabling businesses to easily determine the safety of an interaction and make an educated decision on whether or not to escalate it to another authentication method. IDology’s comprehensive spectrum of solutions work together, giving businesses the flexibility and freedom to take quick actions to protect their business and customers.
Silent Authentication with Mobile Risk Attributes for a Better, Safer Customer Experience
IDology’s ExpectID Mobile Authentication leverages access to real-time mobile carrier data to authenticate customers and their devices behind the scenes.
Expect ID Mobile Authentication:
- Integrated into the ExpectID platform, use as a one-time application for account openings or in continuous mode for future transactions such as account logins or password resets.
- Analyzes dynamic, real-time account level mobile attributes for better risk intelligence.
- Eliminates the need for time-consuming and less effective authenticator apps or passcodes.
Replacing One-Time Passcodes and Inefficient Authentication Processes
Today, many companies authenticate customers by sending a one-time passcode (OTP) via SMS to a customer’s device and then requiring the customer input the key in order to access their account. While this type of authentication has become the standard method of protection in recent years, it requires a user to conduct the same tedious process time and again. In addition, there are concerns about security due to its potential for spoofing and interception.
IDology’s ExpectID Secure SMS:
- Uses real-time mobile carrier data to verify the mobile device.
- Eliminates the need for OTPs and instead sends a secure link that only requires the consumer tap it to access their account.
- Allows customers to access their accounts quickly, whether from a desktop computer or on a mobile device, and provides the peace of mind that two-factor authentication has occurred.
“As consumers have moved their transactions to mobile devices, fraudsters have followed with increasingly sophisticated tactics,” said Julie Conroy, research director at the Aite Group. “Striking the optimal balance between a transparent user experience and effective security based on real-time mobile carrier data provides companies a potent weapon to win customers and deter complex and fast moving digital fraud.”
The IDology Difference: Integrated Platform, Real-Time Data and Collaborative Fraud Network
IDology combines access to real-time mobile carrier data with a fully integrated SaaS platform for a multi-layered approach to digital authentication, verification and fraud prevention. In addition to IDology’s innovative solutions and focus on customer service, businesses benefit from the power of the IDology Collaborative Fraud Network and IDology Annual Fraud Report to better understand and stay one step ahead of the ever-changing fraud landscape.