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Minnesota Credit Union Takes Marketing from ATM to APM

Saint Paul, Minn. // www.hiway.org

Hiway Federal Credit Union rolled out a new campaign to engage with current and prospective customers attending Minnesota Wild hockey games. Putting spin on the idea of an ATM, the firm introduced Wild fans to the APM, Automated Prize Machine.

Fans who swipe a promotion card at the interactive game kiosk can win a variety of prizes, including autographed jerseys. The colorful machine, designed to resemble an oversized ATM, dispenses a receipt redeemable for a corresponding prize. The game is free to fans ages 16 and over, and Hiway also introduced prizes for younger crowd members, too.

When the APM debuted on Dec. 18, 2018, more than 200 fans stood in line to take home a prize, and by the third quarter of the game, all of that day’s available prizes had been distributed.

“We’re overwhelmed by the initial response to the Hiway Automated Prize Machine,” said Dave Boden, president/CEO of Hiway. “There’s nothing quite like it, so we really didn’t know what to expect. The APM proved to be immensely popular. It’s a great way for our credit union staff to engage with current and prospective customers and enhance the experience of attending a Minnesota Wild game.”

The APM was conceived by Saint Paul-based Patrick Klinger & Co. and built by Star Exhibits & Environments of Brooklyn Park, N.Y.

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