The Countdown to EMV: A New eBook from

October 29 – This month marks the one-year benchmark before the EMV liability shift takes effect, changing nearly every part of the payments ecosystem from issuers and merchants to consumers and payments networks. Compiled into an easily readable eBook, industry leaders provide their perspective, best practices, learnings from other markets, and insights on preparing for the impending Chip and PIN and digital future.

Each chapter reflects the unique perspective of the contributing company. Excerpts include:

  • Gemalto on EMV and the adoption of contactless payments: “As EMV becomes ubiquitous in the U.S., the timing has never been better for contactless payments. Issuers can now leverage two important benefits of the EMV migration: The momentum of consumers changing their payment experience at the point-of sale, and the new infrastructure that merchants are currently installing.” Gemalto discusses the countdown to EMV and best practices following their extensive experience in contactless payments and deployment of over one billion EMV cards worldwide.
  • Oberthur on EMV and the path to digital: "The techniques and technologies EMV utilizes are the technologies that are being exploited to secure cyber space. Standards like EMV are being developed to provide the mechanisms to assure our individual identity in cyberspace."
  • Creditcall on EMV and the risk at the POS: “The safest payments system possible combines EMV with point-to-point encryption (P2PE) at the POS level. What ISVs, VARs and integrators need to understand, is that getting a POS or mPOS solution EMV-ready will not happen overnight, as a migration will take approximately 22 months to complete. When crunched for time and resources, it’s imperative for payments systems organizations to know pre-certified EMV solutions exist, and will significantly reduce the amount of time and effort to get up and running.”

To download this eBook please click here. For more information on what the payments and commerce industry say about EMV, please visit 

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